Do not wish freewheeling growth for your digital business. Any kind of growth should be carefully managed. If your company grows too fast, you will struggle to keep up with the demand and will eventually lose customers. Likewise, if your company grows too slow, you will lose potential customers and disappear from the public’s eye. You should grow your company moderately, attracting new customers, and addressing concerns of existing customers at a rate that your employees can handle. Here are a few tips to manage the growth of your digital business:
1. Focus Your Services
The best way to capitalise on a particular market is to decide what exactly you want to offer. As an SEO company, do you want to provide SEO services on a need-based level, or to commit to a long-term plan with a client to publish content on a regular basis? You will have to decide and adjust your marketing strategy accordingly. For example, most freelancers provide SEO services on a per-need basis, while companies like WME opt to provide comprehensive digital marketing plans.
As a result, former small businesses like WME grow into big companies, while many others don’t.
2. Hire a Strong Core Team
Your first employees will be the foundation upon which your digital business will be built. Therefore, you will have to hire the best of the best. Don’t hire freelancers or temporary contract workers for your core team. They should be salaried, full time employees committed to making the company grow. Hire people who are smarter than you are, and who have different skill sets that can contribute to the growth of the company. Afterwards, hire another team to support the core team. This support group, unlike the core group, can be comprised of freelancers or part-timers.
3. Become More Efficient Using Software
Your company will grow as the demand for your services grow. The growth rate of your company will be determined by how well you address this increasing demand. In order to do this, you will need to be highly efficient. So, don’t hesitate to invest in timesaving software to lessen the workload on your employees. Find ways to get menial tasks done as quickly as possible, so employees have ample time to focus on important tasks. You will need an automated system to effectively handle the increasing customer demand. If you have to turn down customers, your business with suffer.
4. Divide and Conquer
If you are a small business with a small number of employees, you will need to divide tasks and allocate projects. It’s not a good idea to have the sales team handle regular sales as well as e-marketing. That’s too much work and your team will not able to get either done correctly. Allocate tasks accordingly. For example, your sales team will be able to handle customer service calls easily, as the sales team gets in touch with customers anyway. If you have SEO needs, your web design team will be able to handle it without going out of their way. Divide tasks as employees are able to handle them, so no one is overwhelmed.
The above are only a few tips that will allow your company to grow smoothly into a full-grown digital business. Be patient, and don’t bite off more than you can chew.