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Between new regulations and advancements in technology, millennials are starting to invest their money, especially as they make progress paying off their student loans. It will take some time for this generation to build confidence in investing, however, and it’s easy to see why — they’ve lived through the worst financial crisis in recent history, and this group has more debt than boomers and Gen Xers combined, according to a TechCrunch report. Despite the debt and notions that “stock are for old people,” millennials are giving it a try. Today, technology seems to be the key to winning young people over.

Where Are Young People Investing?

Data from TD Ameritrade shows that 38 percent of the company’s new accounts belong to millennials. But where are these young people investing their assets? Millennials are typically investing in individual stocks. In a survey of 1,600 people, the five most popular stocks to invest in included Facebook, Tesla Motors, Amazon, Netflix and Apple. Managing director at TD Ameritrade, Nicole Sherrod, told The Motley Fool that millennials prefer to invest with familiar companies and brands that they have seen during everyday life.

Since millennials grew up with the Internet and a surplus of technology, it’s no surprise to see that a large number of young people are investing in tech-driven companies. This style of investing is far different from traditional methods. The aforementioned companies are not low-risk. Traditional investors seek out stable companies with growing dividends and predictable earnings.

Why Crowdfunding?

Millennials have been the early adopters of such crowdfunding platforms as Kickstarter and GoFundMe. Young people can choose to support tech startups, small businesses or e-commerce companies with ease, investing in others, putting their money where their passion is, whatever that passion may be. Not only is it easy to navigate these platforms, crowdfunding does not require a large chunk of change to get started.

It’s no coincidence that crowdfunding’s rise coincides with that of mobile technology, either. Look at the cell phones available from T-Mobile, for example — with a variety of options available for a range of credit scores, it’s easy for millennials to stay on top of their investments. Crowdfunding, compared to traditional investment practices, makes investing money both easy and attainable.

Where Do They Get Stock Tips?

Most young people don’t have access to a network of stock analysts or a big financial team. New types of investing tools are taking over, and these tools are available to everyone online. Millennials use social media in their day-to-day lives. But social platforms aren’t just great for sharing photos or asking friends advice on a good place to eat. Young people are flocking to social networking sites for financial advice. While in some cases this may be good, receiving advice from friends, or non-experts online, can backfire. A social investing platform like Betterment can help anyone make smart investment decisions. The investment tool offers advice from an experienced team of experts, information and even automated investing services, taking the headaches out of traditional investing.

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